News Corporation's Digital Dilemma
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Case Code: BSTR210 Case Length: 14 Pages Period: 1999-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.400 Organization: News Corporation Limited Industry: Media, Entertainment, and Gaming Countries: Australia, US Themes: Mergers, Acquisitions, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses the hurdles faced by News Corporation in the light of rapid digitization, especially in protecting its traditional media business including newspapers and television. The case presents various online media initiatives taken up by Rupert Murdoch, founder of News Corporation. It gives details of the investments made by News Corporation during the dotcom boom in the 1990s and their fate after the dotcom bust. The case also discusses various acquisitions made by News Corp. as a part of its aggressive Internet strategy.
Issues
The case is structured to achieve the following teaching objectives
- Understand the impact of Internet on traditional media companies
- Study and analyze the problems that a traditional media company could face in its digital transformation
- Understand how economic downturn can affect a company's investment strategies
Contents
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Introduction
Background Note
News Corp's Internet Initiatives
Internet Beckons Murdoch Again
FIM's Acquisitions
Offering Triple Play Services
The Road Ahead
Exhibits
Keywords
News Corporation, Fox Interactive Media, eVentures, Digital Transformation, Digital Content Delivery, Triple Play Services, Internet Service Provider, MySpace.com, Online Advertising, Broadband, Internet Initiatives of Media Companies
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